Product Name Field

I built an appliance with Studio and gave the product name field a very generic name (My Template).  My hope was that when I deployed the appliance, I'd be able to use ovftool to translate the name to something else:

ovftool MyTemplate.ovf SpecialHadoopMachine1.ovf

This works OK, but when I boot the new appliance, the console screen still shows My Template as the Product Name.

Isn't there a way to change the name on the fly that shows up in the console screen, or is there a file in the appliance I can edit?

Thanks,

CJ